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If you are simply advertising affiliate products this is a great way to do it. Affiliate product marketing is where you promote other people’s products for a commission. Let us say you are like scuba diving. You can find many companies online that sell scuba diving gear and related products. When you promote their website you then will a commission when someone you send to their website makes a purchase. You need to build an affiliate link so that when people click that link the company will identify you as the person who is to get the commission. You can then create a blog about scuba diving. You can write daily posts about scuba safety tips, places to go scuba diving, and even stories about when you have gone scuba diving.

You can incorporate product reviews on your blog. You can review the products on the websites you promote on your blog. People will value your opinion because they see how much you know about the subject. You will then include a link to your affiliate product website with your product review.

Although it is generally more profitable to sell an option than to exercise it early, there are exceptions where option holders will exercise early. This can happen particularly around the time of a stock going ex-dividend or when liquidity in an inthe- money option series is such that holders find it difficult to sell their options for more than intrinsic value. Writers must be constantly aware of the possibility of early exercise, and the funding that may be required to meet the delivery and settlement obligations, which will generally be significantly greater than the option’s premium value.

Although spreads are attractive as a means of limiting options exposure, there are potential pitfalls. If one leg is assigned without there being an opportunity to exercise or liquidate the other, this can create delivery and settlement problems. Or it may happen that it is difficult to close out both legs at the same time; if, for example, just the long leg is closed, the short will be left unhedged. Moreover, the bid and offer spreads prevailing at the time the spread was entered into may be less favourable by the time you want to liquidate and so the strategy may be less effective than you had expected. Finally, the dealing costs associated with trading options may make impractical a spread strategy that looks attractive in the textbook. Many strategies are not effective when the investor is paying all the dealing costs at the full rate or is only able to buy at the best offer and sell at the best bid.